The original Urban Decay Naked Palette launched in 2010, sold out in a hot minute, and continues to be one of the bestselling palettes of all time. Over the past seven years, UD has followed up with Naked2, Naked3, Naked Basics, Naked2 Basics, and Naked Smoky. All have become instant must-haves for every beautista, as have the Naked Skin foundation + concealer, Naked lip gloss, and the new Naked Skin Shapeshifter Palette.
So, when UD teased a NEW Naked Palette yesterday on the @urbandecaycosmetics Instagram, the internet sat up and took notice. When they posted a picture of the Naked Heat Palette, the internet lost its collective mind: Twelve brand-new, warm-toned shadows, dubbed an “auburn-inspired, warm, steamy, sultry set of colors”. Rusty reds, oranges, maroons, coppers, and golds. SWOON.
Urban Decay has stated the palette and an accompanying mini Heat collection of 24/7 Glide-On Eye Pencils & Vice Lipsticks will be available for pre-order starting June 12th, 2017, and will be available to purchase June 30th.
What does this mean for you, the beauty influencer? Time to create videos and posts reviewing your favorite Naked palettes and products, hyping up Naked Heat and #nakedheat. Create MagicLinks to UrbanDecay.com and the UD brand pages at Sephora, Nordstrom, Macy’s, and Ulta. On June 12th, create & post links to the pre-order pages for Naked Heat. This is going to be HUGE, and you don’t want to miss out!