Welcome to Optimize Your Account, where we’re breaking down what you need to know about social media platforms and MagicLinks to increase your online visibility, maintain authentic communication with brands and your subscribers, and maximize your MagicLinks experience and commissions. Got a topic you want us to cover? Email us!
So, what IS content strategy? Figuring out what the right content is for your audience, determining what the right times to publish are, and make sure you’re publishing for the right reasons.
THE RIGHT CONTENT FOR YOUR AUDIENCE
If the majority of your followers are young women between 16-24, they’re probably not interested in anti-aging skincare or life insurance. Posting about a wide variety of subjects and products is always a great idea, but it should all still fall within the same general genre and tone.
Ask yourself this: Is my content providing value (real or perceived) to my subscribers? Are they learning something new?
THE RIGHT TIME TO POST CONTENT
Social media management platforms like Hootsuite (a MagicLinks partner!) help you analyze your clicks and views, so you know the highest traffic times on your channel, and also, which videos get the most subscriber engagement.
Start planning your videos to publish just before your peak engagement times, and see if it makes a difference in your numbers.
THE RIGHT REASONS
Does this content reinforce your influencer brand? Are you exploring a new facet of your brand and some potential new creative outlets? Does this content reinforce your brand’s community? These are all important questions to ask when you’re developing a content strategy.
THE RIGHT RESOURCES
Who are the top influencers in your niche? Whether you’re a gaming vlogger, fashion Instagrammer, or cooking blogger, it’s important to stay on top of trends. Set keyword alarms on Google Alerts, monitor popular niche hashtags on social media (Check out our detailed post on this here http://blog.magiclinks.org/tips-how-to-find-whats-trending-on-youtube/).
Creating a content strategy is a very important part of creating your own brand as an influencer. A clear-cut mission helps you hone in on presenting the most authentic version of yourself.
Remember, as a content creator and influencer, you are considered an expert in your field. Do your best to inspire others, amplify your niche’s reach, collaborate with fellow creators and your subscribers, and be a respectful critic when necessary. Let’s make the internet a nicer place, okay?
*image courtesy of Zest London