Mother’s Day Strategy & Content Ideas

Mother’s Day is Sunday, May 12th, and your fans are eager for unique Mother’s Day gift & celebration ideas. This is a great opportunity to venture outside of your usual content vertical & film something unique and fun.

We’ve got video examples from top MagicLinks creators, brand partners to link to for each video type, and top-converting gift ideas. Happy Mother’s Day!

LEARN FROM THE PROS

DIY GIFTS & PARTNER RETAILERS

Sophia Pruett’s DIY Mother’s Day Gifts video has 350,000+ views, and it’s full of cute, inexpensive gifts that any Mom will adore. Film some craft videos: Think homemade cards, picture frames, and recipes.

MOMMY MAKEOVERS & PARTNER RETAILERS

Moms never take time for themselves, so Kiki Chanel filmed this Surprising My Mom With an Extreme Makeover video in partnership with Express. Treat your mom to a new look on camera!

MOTHER’S DAY GIFT GUIDES & PARTNER RETAILERS

Trust a mom (Samantha Schuerman) to put together the ultimate, pampering Mother’s Day Gift Guide. Pick out your favorite gifts, and film a gift guide with tons of links in the description!

TOP-CONVERTING GIFTS

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